When you’re writing a blog post, your main priority should be creating content that your readers will want to read – and that will be valuable to them. However, you also have to consider search engines when creating a new blog post – because unless you think about SEO, your content isn’t going to show up on the first page of Google. Knowing how to structure your blog posts for SEO is essential to gaining traffic to your website.
Creating content that both users and search engines will love isn’t easy. There’s no wonder hundreds of small businesses choose to outsource their blog content to SEO agencies that specialize in creating optimized content. What if you want to write your own content? How do you know how to structure your blog posts so that Google and your readers will be happy?
The good news is that I’ve spent years writing SEO-optimized content for websites that generate millions of dollars in revenue from their blog content, and I’ve developed a blog structure that works. Some SEO experts will charge you for their blog post structures (which, really, are all variations of the same original structure!) I don’t believe in doing that.
Instead, I’m giving you my winning blog post templates to you for free when you sign up for my email newsletter. I promise never to sell your information, or spam you – I send out newsletters at most once a week, with exclusive content and offers.
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Quick Guide: How to Structure a Blog Post for SEO
Time Needed : 5 minutes
How to Structure a Blog Post for SEO
- Grab my FREE SEO blog post templates
Sign up to my mailing list to get instant access to my free set of SEO blog post templates, used to generate millions in revenue for clients around the world.
- Make a copy of the templates
I use Google Drive to share my free resources, so please don't request edit access. Simply make a copy of the templates and save them to your own drive.
- Start using the templates
You can customize the templates to meet the needs of your topic. Not all sections in the templates will be relevant, but try to include FAQs in each blog post you write to maximise your SEO success.
Frequently Asked Questions
- How do I write an SEO-friendly blog post?
Writing an SEO-friendly blog post means writing for both your readers and for search engines. It's possible to do both, but it's easier when you have a tried-and-tested framework to use. Sign up for my email list to get instant access to my free SEO blog post templates.
- How many words should a blog post be for SEO?
That depends on the topic of your post and your niche. Generally speaking, however, posts that are over 1,000 words tend to have a bigger impact on SEO than shorter posts. A study conducted by HubSpot found that the ideal blog post length for SEO is between 2,100 and 2,400 words, though some experts recommend posts of over 3,000 words.
- How do you optimize a blog post?
The best way to optimize a blog post is to do competitor analysis on the keyword that you want to rank for and making sure that your post is covering the same topics and offering more value to your readers. You can read more tips for optimizing blog posts and pages for SEO in my guide.